Today we are announcing that Demand Food is ending its current service and refocusing our efforts on something more sustainable. This has been one of the most difficult decisions we have ever had to make and we deeply apologize to all of our loyal users for this news.
…so why is this happening?
Well, nearly three years ago, we set out to simplify healthy eating. We were getting busier and busier each year, and as a result, it became less convenient to eat healthy. We imagined a service that was dead simple to use — tap a button and a healthy meal arrives instantly. The food would be healthier/tastier than a restaurant, faster than any delivery company, and almost as affordable as cooking it yourself. How awesome would that be, right?!
After serving thousands of people and trying our best to exceed expectations, we find the business model too unsustainable at this current time. Put simply, it has always cost much more to make and deliver these meals to you than we were charging — a lot more. Anybody offering a similar high-quality service is also (most likely) operating at a loss. Companies do this because at some point in the future, enough technology advancements will enable them to break even. Unfortunately, we are still ahead of the times.
For this important reason, we are ending our current service today and refocusing our efforts on something more sustainable. We'd like to apologize immensely for not giving you a longer notice; we tried our best to the very end. Our team also thanks every single one of you who has supported us in the vision. We have no idea what we’re going to do for food now, so don’t worry, you’re not alone! :)
Moving forward, we'll keep everybody updated on any new advancements. As always, if you have any questions, just let us know. Contact: [email protected]
Alex, Chad, Julia, Angelina, James, Brandon, Debbie, Travis, Lia, Ryan, Zain and the rest of the Demand Food family!